Adidas just dropped its best World Cup ad in 20 years
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
Tell me if you’ve heard this one before: A big-budget blockbuster World Cup ad from a footwear giant features a laundry list of star players, celebrities, and a storyline that revolves around a big game in an unexpected place or with unexpected characters. This could describe Nike’s classic 2002 “Cage” ad, Adidas’s 2006 “José” ad, Nike’s 2014 “Winner Stays” spot . . . You get the idea. But it’s al
