adidas Is Beating Margiela at its Own Sneaker Game
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
2/15
5-Axis Cultural Radar
The adidas BW Army is the brand's most influential shoe, and yet it's associated with Maison Margiela. But that's changing, one tateful collab at a time.
