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Adidas hikes sales forecast as World Cup demand fuels record quarter

Retail Gazette / 30 July 2026 / 30m ago

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Adidas has upgraded its full-year sales forecast after strong demand for its football and running ranges helped the sportswear giant deliver record second-quarter revenues. It now expects currency-neutral sales to rise between nine per cent and 10 per cent in 2026, up from its previous forecast of high-single-digit growth. Adidas recorded net sales of €6.7bn...

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Adidas hikes sales forecast as World Cup demand fuels record quarter

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