Adidas Gets Running Lift in London From Two Sub-2-Hour Marathons
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
14/15
Depth
3/15
5-Axis Cultural Radar
As athletes and spectators marvel at, not one, but two men smashing the once-thinkable two-hour barrier in this year’s London Marathon, German sportsgear maker Adidas AG also has reason to celebrate.
