Adidas, Calvin Klein, UNIQLO Ads Banned In UK As ‘Recycled’ Claims Get Unhemmed
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
17/15
Depth
2/15
5-Axis Cultural Radar
The UK has ruled that “recycled” doesn’t always mean what shoppers think it does. Adidas, Calvin Klein, and UNIQLO have had ads pulled over their environmental claims.


