Adidas appoints Birgit Kretschmer as new CFO
Culture Index
Score Breakdown
Relevance
3/25
Freshness
23/25
Authority
18/20
Brand Signal
11/15
Depth
5/15
5-Axis Cultural Radar
Birgit Kretschmer has been named as the new adidas chief financial officer, effective from September 1 2026. She will be taking over from the current chief financial officer, Harm Ohlmeyer, who has decided not to extend his executive board mandate. Kretschmer has over 30 years of experience in finance and is returning to the firm...
