Adidas apologizes after ad campaign featuring Israeli ex-soldier draws backlash as Gaza limb injuries mount
Culture Index
Score Breakdown
Relevance
0/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
4/15
5-Axis Cultural Radar
LONDON: Adidas apologized on Monday after a local Israeli advertising campaign featuring a former Israeli soldier drew criticism from pro-Palestine activists and renewed calls to boycott the German sportswear company. The campaign promoted Adidas’ Single Shoe service and featured Shalev Biton, whose left leg was amputated after he was wounded while serving in the Israeli military in 2021. “We reco
