adidas and JD Go 109 Meters Above London With Rock Band Villanelle
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
Coming off the launch of “The Original,” a new campaign spotlighting adidas Originals’ staple apparel, JD recently reunited with Villanelle frontman Gene Gallagher for a special set in London’s Battersea Power Station. Hosted in collaboration with Elevator Music, the set built on the music platform’s signature format of inviting artists and DJs into elevators for an intimate performance. Though it
