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Adam McKay’s new movie offers a glimpse at advertising’s final frontier: your dreams

Fast Company 14 April 2026 1h ago
Adam McKay’s new movie offers a glimpse at advertising’s final frontier: your dreams
58
Relevance
15/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Given the barrage of brands competing for your attention, some days it can feel as if the only time one can reliably expect to escape the desperate frenzy of consumerism is while asleep. However, as You Need This , the new documentary from Academy Award-winning producer Adam McKay ’s Yellow Dot Studios reveals, a lot of corporations are hoping to break into that last safe haven as well. Weaving to
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