Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
2/15
5-Axis Cultural Radar
The pact suggests the insertion order is on borrowed time and is a pitch to the CFO as much as it is to the CMO
