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Ad Tech Briefing: AI is changing programmatic buying faster than who controls it

Digiday 29 September 2026 2h ago
Ad Tech Briefing: AI is changing programmatic buying faster than who controls it
56
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
Relevance Freshness Authority Brand Depth
As more decisions become automated, the value of a control depends on whether publishers can see its effects.
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