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Ad buyers say ad rates for ChatGPT are falling from $60 CPM to as low as $25 and the minimum spend to advertise is down to $50K from $250K at launch (Krystal Scanlon/Digiday)

Techmeme 17 April 2026 6h ago
Ad buyers say ad rates for ChatGPT are falling from $60 CPM to as low as $25 and the minimum spend to advertise is down to $50K from $250K at launch (Krystal Scanlon/Digiday)
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Relevance
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Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Krystal Scanlon / Digiday : Ad buyers say ad rates for ChatGPT are falling from $60 CPM to as low as $25 and the minimum spend to advertise is down to $50K from $250K at launch — Advertising in ChatGPT is already getting cheaper. The rate advertisers pay to reach every thousand users has fallen from $60 …
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