Absolut signs up for two years of ‘chaos’ with Charli xcx
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Absolut Vodka has signed a two-year partnership with Charli xcx, promising limited-edition drops, collectables, custom glassware and fan events shaped with her Angels fandom. The first hints appeared at Charli’s sold-out Los Angeles shows. Backstage photos posted to her socials featured an “I ♥ Absolut” T-shirt, while dancers performing “Card Declined” wore versions bearing “Absolut” […]
