Abercrombie & Fitch’s Current Knitwear Sale Is Almost Too Cozy
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Abercrombie & Fitch’s revival needs to be studied in a lab. Having successfully exorcized the tired mall brand reputation demons with a complete vibe overhaul over the better part of the last decade, the brand’s resurgence as a legitimately cool (and economical) purveyor of modern staples continues to surprise, delight and impress. This is especially […] The post Abercrombie & Fitch’s Current Knit