AB InBev wins Cannes Lions Creative Marketer of the Year – again
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
AB InBev has been named Cannes Lions Creative Marketer of the Year for 2026, becoming the first company in the festival’s history to receive the honour three times. The announcement was made by Cannes Lions CEO Simon Cook ahead of this year’s festival, which runs 22 to 26 June in Cannes. The accolade recognises marketers […]


