A24 Teams up With Under R for Immersive ‘Bring Her Back’ Pop-up Experience
Culture Index
Score Breakdown
Relevance
21/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Summary A24 and UNDER R are launching a collaborative pop-up in Tokyo and Osaka for the horror film Bring Her Back.The apparel range features movie graphic tees, co-branded accessories and tailored Dickies chino pants.Running from July 10–24, 2026, in Tokyo and Osaka. A24 is teaming up with Ron Herman’s cultural platform UNDER R to launch an immersive pop-up store experience for Bring Her Back. Di
