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A World Cup-bound player became a social media sensation overnight - thanks to an Argentine influencer

The Athletic 29 May 2026 15h ago
A World Cup-bound player became a social media sensation overnight - thanks to an Argentine influencer
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Relevance
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Freshness
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Authority
18/20
Brand Signal
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Depth
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New Zealand's Tim Payne has added more than a million Instagram followers after a social media campaign picked him out at random
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