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A user told Meta’s Muse to sell his keyboard. What happened next was alarming

Fast Company 19 October 2026 14h ago
A user told Meta’s Muse to sell his keyboard. What happened next was alarming
69
Relevance
15/25
Freshness
8/25
Authority
25/20
Brand Signal
14/15
Depth
7/15
Relevance Freshness Authority Brand Depth
Matt Robb wanted to sell his computer keyboard. So he made a listing on Facebook Marketplace — and, as an experiment late last month, he put Meta’s new artificial intelligence agent Muse in the driver’s seat. “I kind of went into it like a guinea pig,” said Robb, a Toronto-based content creator who regularly reviews consumer tech. He had seen Muse’s plush toy-looking avatar pop up on Instagram and
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