A tote bag that turns into a life jacket in 15 seconds
Culture Index
Score Breakdown
Relevance
3/25
Freshness
23/25
Authority
18/20
Brand Signal
8/15
Depth
5/15
5-Axis Cultural Radar
Lifeline is a conceptual tote bag that transforms into a self-inflating life jacket in around 15 seconds. Launched for New York Climate Week, the project was prompted by images of flooding on the city’s subway and asks an uncomfortable question: what happens when emergency equipment starts to look like an everyday essential? The bag was […]
