A survey of US teens: ~90% say entertainment is a reason they use TikTok, Instagram, or Snapchat, 57% Snapchat message daily, and 37% say TikTok impacts sleep (Pew Research Center)
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
15/15
Depth
4/15
5-Axis Cultural Radar
Pew Research Center : A survey of US teens: ~90% say entertainment is a reason they use TikTok, Instagram, or Snapchat, 57% Snapchat message daily, and 37% say TikTok impacts sleep — Teens largely turn to TikTok, Instagram and Snapchat for fun and connection. But experiences around messaging, screen time and cyberbullying vary.
