A Starbucks ad was so bad the company closed 2,000 stores for history lessons
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
2/15
5-Axis Cultural Radar
Shinsegae Group will shut more than 2,000 locations at 3 p.m. on June 22 after a marketing campaign evoked a 1980 massacre
