A star rises in the Caribbean Premier League
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Former Australia captain, Ricky Ponting, suggested last week that cricket in the US should be rebranded T20. This radical view was based on the notion that American audiences associate the word cricket with drawn out five-day Test matches. At first sight, it was a surprise to hear this from someone who played 168 Test matches, scoring 13,378 runs, and 375 One Day Internationals, scoring 13,704 run
