A probe into ‘forever chemicals’ in activewear lays bare fashion’s greenwashing problem
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
5/15
5-Axis Cultural Radar
Fashion brands promise sustainability. But a formal investigation into Lululemon reveals a deeper problem: green claims that no one is required to prove.
