A Poet’s Account of the Power of the Yodel
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
5/15
5-Axis Cultural Radar
The yodel: the perfect acknowledgment of that which cannot be hidden anymore and therefore also that which we have always had to hide. The yodel: the flickering Adam’s apple. Not unlike a sound we sometimes ever inadvertently make, a kind
