A new dating app, Sonder, has a deliberately annoying sign-up process (and it’s working)
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
4/15
Depth
6/15
5-Axis Cultural Radar
Sonder profiles are completely unstructured, encouraging users to build something that looks like a mood board or a digital collage. Think MySpace rather than LinkedIn.
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