A new collaboration sees Ralph Lauren unite with the quilters of Gee’s Bend, Alabama
Culture Index
Score Breakdown
Relevance
14/25
Freshness
18/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
Part of the brand’s ‘Artist in Residence’ programme, which celebrates traditional American craft, the collaboration sees two original quilts reimagined as clothing and homeware
