A look at the Cornell Lab of Ornithology's Merlin Bird ID app, which has been downloaded 42M times since launching in 2014 and can identify 11,000 bird species (Claer Barrett/Financial Times)
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Claer Barrett / Financial Times : A look at the Cornell Lab of Ornithology's Merlin Bird ID app, which has been downloaded 42M times since launching in 2014 and can identify 11,000 bird species — A free app has propelled birdwatching into the mainstream, offering a portal to a hidden world.
