A lived-in approach to sportswear shapes Figur’s graphic systems for brands like Hoka, Sap and Unna
Culture Index
Score Breakdown
Relevance
14/25
Freshness
23/25
Authority
10/20
Brand Signal
10/15
Depth
3/15
5-Axis Cultural Radar
From ultra marathons to mountaineering, founder of the Swedish studio Lukas Nässil doesn’t just design the brands supplying the adventure and endurance gear, he uses them.
