A Jackson Wang Under the Castle x McDonald’s Menu Is Arriving for Halloween
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Summary Jackson Wang’s Under The Castle teased a spooky Halloween-themed McDonald's Hong Kong collaboration.The "Trick or Cheese" menu highlights two reimaginedSignature Angus burgers, including a bold black-bun variation.Bespoke fast-food packaging features a suit-wearing pumpkin character and floating ghost motifs. Jackson Wang’s Under The Castle is extending its Halloween world into another Hon
