A HOKA for Grandpas? No, a HOKA For Zenmaxxing Grandpas
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
The debut collaboration between the French footwear brand HOKA and Japanese retailer BEAMS brings the grandpa sneaker to the Zen garden.
