A Hand-Drawn Visual Guide to Chili Peppers
Culture Index
Score Breakdown
Relevance
9/25
Freshness
20/25
Authority
18/20
Brand Signal
9/15
Depth
8/15
5-Axis Cultural Radar
For his great visual field guide to the chili peppers of the world , Erik Gauger hand-drew 176 peppers from India, South America, Korea, Thailand, Africa, and seemingly every other place on the Earth. Capsaicin, the compound that makes chili peppers hot is an evolutionary filter designed to punish mammals and reward birds. Mammals feel it as pain because mammal digestion destroys seeds. Birds don’
