"A good designer is a good listener first" says Martin Lotti
Culture Index
Score Breakdown
Relevance
14/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Nike chief design officer Martin Lotti has joined Dezeen Awards 2026 as a judge. As the 2026 World Cup kicks off, he talks to Dezeen about five key projects that best represent his approach to design. Lotti has been at the helm of Nike's creative vision for nearly three decades. He is responsible for consumer-facing brand, The post "A good designer is a good listener first" says Martin Lotti appea
