A giant inflatable mountain has appeared in the heart of Paris
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
3/15
5-Axis Cultural Radar
Battling hailstorms, heatwaves and engineering challenges, artist JR's vast new installation transforms the Pont-Neuf into a cave-like landscape complete with sound, scent and augmented reality
