A Bright Orange Braun Clock Is So Wrong, Yet So Right
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
“I have always been against the use of bright colors at Braun,” Braun designer Dieter Rams once said. Japanese retailer BEAMS has other ideas, though.
