A$AP Rocky's Latest PUMA Launch Has Him Reminiscing on 1994
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
For A$AP Rocky's new PUMA Suede design, he had to take it to the streets of his hometown to celebrate — Pell Street, in particular. Flacko elected to host at the Lucky Dragon in Chinatown the night before the global launch, opening the dim sum venue to the public for a pop-up during the afternoon, and inviting press later in the evening.The intimate eatery was transformed into a red-hued, Rocky-fi


