90 per cent of music fans say “authenticity” is the most important thing when it comes to connecting with artists
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
3/15
5-Axis Cultural Radar
The majority have also said that "unexpected" and "unscripted" moments in live music are what create lasting memories The post 90 per cent of music fans say “authenticity” is the most important thing when it comes to connecting with artists appeared first on NME .
