7-Eleven sues Nike over Air Max 95 ‘Slurpee’ colourway
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
13/15
Depth
5/15
5-Axis Cultural Radar
7-Eleven has sued Nike over claims the sportswear giant copied the convenience retailer’s signature colour scheme for an upcoming Air Max 95 release. The retailer filed a lawsuit in federal court in Texas, accusing Nike of using a “confusingly similar” version of its orange, green and red stripe branding on a new trainer due to...
