7 creative campaigns to know about today
Culture Index
Score Breakdown
Relevance
20/25
Freshness
24/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
Apple Creator Studios helps film 11 music videos in four days, Betty Crocker drops a handbag line styled after cake and McDonald’s UK and Xbox take video game characters on detours for another installment of “Side Quests.”
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