5 retailers that transformed their in-store experiences for the World Cup
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Despite being a sporting event, the Fifa World Cup has an undeniable impact on UK retail. Earlier this month, Debenhams Group reported that the event had driven a surge in its fashion football sales, while Co-op returned to market share growth for the first time in a year, as warmer weather and the start of...
