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5 Lessons From the World Cup’s Best Marketing Plays—and Those That Missed the Mark

Adweek / 20 July 2026 / 16h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

24/25

Authority

18/20

Brand Signal

6/15

Depth

2/15

5-Axis Cultural Radar

What separated the breakthroughs from those that just blended in.

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