’47 Hits the Road for a Game of Pool to Launch Its ‘Everyday’ Collection
Culture Index
Score Breakdown
Relevance
19/25
Freshness
8/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Cue the intense Americana and prepare to play some pool. Nicholas Maggio directed the short film below for ’47, staging an unusual billiards showdown in a dusty desert dive to introduce the apparel brand’s “Everyday” collection. “Story arc, narrative and setting are crucial to everything we do,” ’47 VP of marketing Patrick Cassidy tells Muse. […] The post ’47 Hits the Road for a Game of Pool to La
