’47 Brings Heritage Headwear To Soho With New London Store

Boston-born sports-lifestyle brand ’47 is expanding its European footprint with a new retail pop-up in the heart of London’s Soho.The new brick-and-mortar destination follows the brand’s global "Father of All Dad Hats" campaign, merging its athletic heritage with contemporary streetwear. Keeping in line with the heritage architecture of the neighborhood, the facade is dressed in a deep forest gree