40 Duke is Selfridges’ new personal shopping proposition –but it doesn’t stop there
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
3/15
5-Axis Cultural Radar
At the summit of Selfridges, 40 Duke redefines personal shopping for its most elite clientele – blending retail, hospitality and culture into a members’-club-style experience
