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4 ways to reach older consumers—tips for marketers

Ad Age 06 July 2026 13h ago
4 ways to reach older consumers—tips for marketers
60
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Older demographics are often overlooked, but they are looking for community and can inspire and influence younger customers.
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