30 Knots Captures Movement and the Australian Coast in their Range of Canned Cocktails
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
How do you capture a locale’s spirit without relying on tired clichés? Designer Seb Sciacca takes on the challenge for Western Australia’s 30 Knots Spirits, swapping on-the-nose iconography for a bold
