30 days of using za’atar the wrong way: How spice startup Hayati used repetition to hit 21,000 Instagram followers
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
3/15
5-Axis Cultural Radar
With almost no budget to run ads, the founder of new za’atar brand Hayati set out to gain social media followers via a strategic Instagram Reels series.
