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3 Targeting Mistakes That Drive Me Crazy

Adweek 25 March 2026 6h ago
3 Targeting Mistakes That Drive Me Crazy
59
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
Relevance Freshness Authority Brand Depth
After over 25 years in marketing, I learned that many targeting decisions aren't driven by sound commercial logic. Here are the three biggest mistakes.
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