#27 Three Takeaways from Burberry's new Social Store
Culture Index
Score Breakdown
Relevance
25/25
Freshness
5/25
Authority
14/20
Brand Signal
7/15
Depth
13/15
5-Axis Cultural Radar
How the brand looks beyond tech innovation to incorporate values and behaviours from digital culture to its newest store in Shenzhen, China. #retailstrategy #customerexperience
