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Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
5/15
Depth
6/15
5-Axis Cultural Radar
Mexico City is home to more than 9 million residents in countless communities and neighborhoods that serve PepsiCo consumers through small mom-and-pop shops. Like small-business owners everywhere, the owners of these stores work around the clock, every day, to meet their customers’ needs and grow their businesses. This video reveals how PepsiCo is using data and digital tools such as its MiNegocio
