2027 Already Has A Color Of The Year And It’s Beginning On ‘Grounded’ Territory
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
Image courtesy of Behr , featured with permission Behr is putting down roots for 2027. The paint company has named Grounded its Color of the Year, picking a mossy olive green with brown undertones that takes its cues from nature at a time when, according to the brand’s research, Americans are craving a little more stability at home. Read full article


